Part of the Intelligence Corps Association

Brand Guidelines

The ROSE Network visual identity and component reference.

Logos

The ROSE Network logo exists in two formats. Use the horizontal version in headers and horizontal layouts. Use the portrait version in footers and compact spaces. Always maintain clear space around the logo.

Horizontal logo on light Horizontal — light background
Horizontal logo on dark Horizontal — dark background
Portrait logo on light Portrait — light background
Portrait logo on dark Portrait — dark background

Colour Palette

The palette is built around four signature colours — teal, gold, sage, and ICA red — supported by neutral tones that convey institutional authority with warmth.

Primary Colours

#1A3A4A

Primary (Teal)

--color-primary

#0C1F2C

Primary Dark

--color-primary-dark

#061219

Primary Deeper

--color-primary-deeper

#C4975C

Accent (Gold)

--color-accent

#3D6B56

Sage (Green)

--color-sage

#B82E35

ICA Red

--color-ica-red

Neutrals & Backgrounds

#F7F5F0

Background

--color-bg

#FFFFFF

Surface (White)

--color-surface

#F0EDE6

Highlight

--color-highlight

#1C1C1C

Text

--color-text

#5A5A5A

Text Muted

--color-text-muted

#DDD9D0

Border

--color-border

Typography

Two typefaces create the editorial tone: Spectral for headings (authority, tradition) and Figtree for body text (clarity, accessibility).

Heading — Spectral

The ROSE Network

font-family: 'Spectral', Georgia, serif · font-weight: 400 · 3.25rem

H2 — Section Heading

Supporting the Corps Family

font-family: 'Spectral' · font-weight: 400 · 2.1rem

H3 — Card / Subsection Heading

Employment Opportunities

font-family: 'Figtree', sans-serif · font-weight: 600 · 1.15rem

Hero Subtitle — Spectral Italic

Intelligence. Community. Opportunity.

font-family: 'Spectral' · font-style: italic · font-weight: 300 · 1.25rem

Body Text — Figtree

The ROSE Network connects serving personnel, veterans, and their families with trusted professional opportunities and mentoring across the Intelligence Corps community.

font-family: 'Figtree', sans-serif · font-weight: 400 · 1rem · line-height: 1.7

Section Lead

Built for those who have served, those who are serving, and those who support them.

font-size: 1.1rem · color: --color-text-muted · max-width: 680px · line-height: 1.8

Label / Uppercase

Transition Network Enterprise

font-size: 0.68rem · font-weight: 700 · text-transform: uppercase · letter-spacing: 0.1em

Buttons

Two button styles provide clear visual hierarchy. Primary buttons drive action; secondary buttons offer alternatives.

Standard Buttons
Primary Button Secondary Button

Classes: .btn .btn-primary · .btn .btn-secondary

Hero / Dark Background Variants

Inside .hero parent, colours swap automatically

Cards

Cards are the primary content container. Each variant serves a different purpose but shares a consistent border, radius, and hover pattern.

Pillar Cards

Transition

Career Transition

Structured support for Service Leavers navigating the move to civilian employment.

Network

Professional Network

Connecting the Corps family with trusted contacts across industries.

Enterprise

Enterprise

Opening commercial pathways and organisational partnerships.

Classes: .pillar-grid · .pillar-card · .pillar-label--transition / --network / --enterprise

Principle Cards (Icon Cards)

Mentoring

One-to-one guidance from experienced professionals.

Opportunities

Employment passed through the civilian network.

Connection

A network that compounds with every new member.

Classes: .principles-grid · .principle-card · .principle-icon

Pathway Cards (Top Accent)

Service Leavers

Register for transition support and career guidance.

Networkers

Contribute your expertise and industry connections.

Employers

Access a trusted pipeline of intelligence-trained professionals.

Classes: .pathway-grid · .pathway-card

Step Cards (Numbered)

1

Register

Complete the initial contact form.

2

Connect

Matched with a relevant Networker.

3

Transition

Receive guidance and introductions.

Classes: .steps-grid · .step-card · .step-number

Tags & Labels

Pill-shaped tags for categorisation. Hover to see the interactive state.

Defence & Security Consulting Finance Technology Government Education Law Enforcement

Classes: .sectors-grid · .sector-tag

Spacing Tokens

Consistent spacing creates rhythm across the site. All spacing uses CSS custom properties.

--space-xs · 0.5rem (8px)
--space-sm · 1rem (16px)
--space-md · 2rem (32px)
--space-lg · 3.5rem (56px)
--space-xl · 5.5rem (88px)

Shadows

--shadow-sm
--shadow-md
--shadow-lg

Border Radius

6px
12px
pill

--radius: 6px · --radius-lg: 12px · 100px (pills/tags)

Container

Max width: 1160px with 2rem horizontal padding. Class: .container

Grid Layouts

Standard grid configurations used across the site. All grids collapse responsively.

3-Column (Default)

1
2
3

Used by: .pillar-grid · .principles-grid · .pathway-grid · .steps-grid

4-Column

1
2
3
4

Used by: .locations-grid · .principles-grid--four

Content + Sidebar

Content (1.6fr)
Sidebar (1fr)

Used by: .contact-layout

Footer Grid

Brand (2fr)
Links
Contact
Useful

Used by: .footer-grid

Decorative Elements

Consistent accent lines and gradients create visual cohesion across the site.

Accent Top Bar (Cards)

ICA Red → Gold gradient. Used on pathway, location, contact-info, and about-role cards.

Footer Top Line

ICA Red → Gold → Sage. Full three-colour gradient.

Section Divider (H2 Underline)

48px wide, 2px gold accent line. Applied via .section h2::after

Disclaimer / Aside
Example disclaimer or aside text with a gold left border for emphasis.

Class: .disclaimer

Tone of Voice

The ROSE Network's voice should be consistent across all communications.

We Are
  • Professional and authoritative
  • Supportive and encouraging
  • Military-aware without jargon
  • Trustworthy and discreet
  • Accessible to all Corps family members
We Are Not
  • Casual or informal
  • Overly corporate or impersonal
  • Heavy on military acronyms
  • Salesy or promotional
  • Exclusive or gatekeeping
Language Notes
  • British English throughout (colour, organisation, defence)
  • "Corps family" — includes Regulars, Reserves, Veterans, and immediate family
  • "Service Leavers" — those transitioning out of military service
  • "Networkers" — civilian members who provide advice and connections